Omdia to relaunch its Universe methodology
Omdia to relaunch its Universe methodology DESTRIER EXCLUSIVE - Omdia is remodelling the use of TrustRadius voice of the customer data in its flagship series of Universe reports. Launched to fanfare in September 2020, the tie-in between analyst firm Omdia and TrustRadius boasted it would “gauge customer experience in a unique way”. However, Omdia encountered a lack of consistent review data across the spectrum of vendors covered in [...]