New for 2022 - Destrier’s Enterprise Peer Reviews Insider podcast Destrier today introduces the Enterprise Peer Reviews Insider podcast series - another first as we continue to innovate in enabling technology vendors to perform at their best in this fast-growing area. Consumer reviews sites like Yelp, Trip Advisor and Google have been established for a while, but on the B2B side, there’s been a slower start. That’s changing [...]
Vendors are weaponizing enterprise peer review data – against analysts Two years ago, Destrier’s Playbook highlighted how vendors were ‘weaponizing’ enterprise peer reviews – for example, to counter a low position in a Magic Quadrant or to highlight their strengths and exploit competitor weaknesses. Now a new use case is emerging – vendors using Gartner Peer Insights data to put pressure on Gartner’s analysts, especially in the always [...]
Often copied, frequently challenged and sometimes derided, Gartner’s Magic Quadrant has long been king of the hill when it comes to major evaluations by industry analysts. Yet the landscape is changing, and analyst evaluations are slowly moving away from ranking vendors to focus more on markets themselves. Find out more.
