Gartner is modernizing Peer Insights but lags G2 in evaluating AI

By |2024-01-28T18:39:55+01:00January 2nd, 2024|

Gartner is modernizing Peer Insights but lags G2 in evaluating AI This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers. Highlights include besting the 600,000 review mark and Gartner confirming that GPI is increasingly integrated with its core research and advisory business. Also, survey improvements [...]

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Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews

By |2023-02-17T12:41:37+01:00February 17th, 2023|

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews It’s back to the future for Gartner with a return by Peer insights to focusing on reviews – and the end of a short but dramatic flirtation with a communities-led approach. Gartner has completed the split of Peer Insights, its customer review site, from Peer Communities, the rebranded version of its [...]

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Omdia to relaunch its Universe methodology

By |2023-03-02T17:48:23+01:00February 9th, 2023|

Omdia to relaunch its Universe methodology DESTRIER EXCLUSIVE - Omdia is remodelling the use of TrustRadius voice of the customer data in its flagship series of Universe reports. Launched to fanfare in September 2020, the tie-in between analyst firm Omdia and TrustRadius boasted it would “gauge customer experience in a unique way”. However, Omdia encountered a lack of consistent review data across the spectrum of vendors covered in [...]

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Five things tech CMOs need to know about peer reviews in 2023

By |2023-01-04T10:25:00+01:00January 4th, 2023|

Five things tech CMOs need to know about peer reviews in 2023 Could 2023 be the year vendors recognize the full potential of peer reviews? To get the year rolling, here are five things every enterprise tech CMO needs to know about peer reviews. 1. Even in the enterprise tech buyer space, peer reviews are here to stay. They are not going away. You don’t have to be [...]

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TrustRadius zeroes on in ESG

By |2022-10-07T09:38:07+01:00October 6th, 2022|

TrustRadius zeroes on in ESG Until now, Environmental, Social, and Corporate Governance (ESG) has been largely overlooked by the peer review sites crowdsourcing reviews from enterprise buyers. It’s not one of the core evaluation questions for reviews. But ESG is not going away. As it gains momentum, the Tech Cares initiative from TrustRadius is a start in pushing ESG up the agenda for enterprise review sites. It’s also [...]

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Be careful what you wish for when asking customers for reviews

By |2021-10-11T12:57:33+01:00October 11th, 2021|

Be careful what you wish for when asking customers for reviews Gartner Peer Insights is driving technology vendors to solicit reviews from enterprise customers - whether or not they want them. The Managed Workplace Services category is an excellent case study, underlining why vendors need to focus on seeding positive reviews. Following a torrid couple of years, customers are currently scoring DXC Technologies below the category average in [...]

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Here’s why your first 100 enterprise peer reviews are so critical

By |2021-05-14T12:29:43+01:00May 14th, 2021|

Here's why your first 100 enterprise peer reviews are so critical There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions. But the success of these platforms [...]

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This is what enterprise peer review success looks like

By |2021-01-02T17:26:09+01:00December 28th, 2020|

This is what enterprise peer review success looks like By Simon Jones at Destrier When we start implementing enterprise peer review programs for clients, we're often challenged by skeptical executives, who ask: Show me what success looks like. This is driven by a degree of doubt that the vendor "can ever catch up" with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, [...]

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Enterprise peer review site G2 now also an analyst firm

By |2020-10-28T20:46:09+01:00September 16th, 2019|

Peer review site G2 is enhancing its business offerings by extending its core research team to look much more like an industry analyst firm. Spearheaded by Chief Research Officer Michael Fauscette (ex-IDC), VP Applications Research Robert Mahowald (ex-451 and IDC) and VP Cloud and Technology Research Tom Pringle (ex-Ovum), the firm is adding new thought leaders and tools to its flagship customer review-based products. G2's Robert Mahowald [...]

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Why you can’t afford to ignore peer review sites

By |2020-10-28T21:49:06+01:00November 1st, 2018|

Smart start-ups have discovered a fast track into coveted Gartner Magic Quadrant reports – leaving established, old enterprise players trailing. Across multiple markets, emerging vendors are leveraging a wave of peer reviews from customers to surf into leadership positions

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