New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
New research published today by leading peer review site TrustRadius underlines how vendors are missing the mark when it comes to targeting enterprise buyers. There's more insight in our Playbook.
Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.
New publication, Enterprise Peer Reviews: A Playbook for Vendors is the tech industry’s comprehensive guide to understanding and mastering enterprise peer reviews.
Changes announced today to Gartner Peer Insights methodology - effective January 31 - underline how the peer reviews site has grown up, and signal a new strategy from Gartner. But the changes also signal the start of a new crackdown on vendors, in particular to discourage - and possibly penalize - the cherrypicking of top references.
Its death was inevitable, and had been predicted by many, for years. But in the end, the tech trade show monster CeBIT just had to die. CeBIT peaked in the years 2000 and 2001. It pulled in some 830,000 visitors in 2001 – but then the dotcom bubble burst. 2002 was a depressing affair, with an air of desperation, despite a still-huge number of visitors: around 700,000. By comparison, [...]
Time to rethink the badge scanning approach to collecting leads at trade shows. The Gartner Security & Risk Summit in London this week highlighted that the whole process of collecting leads by scanning badges at trade shows is badly broken.
It has already turned journalism on its head, now social media is set to do the same to traditional marketing, writes Andrea Jones.
Vendors are sharpening their sales tactics by weaponizing reviews: One of the most fascinating areas to emerge from our research into Enterprise Peer Reviews: A Playbook for Vendors.
