Gartner is modernizing Peer Insights but lags G2 in evaluating AI

By |2024-01-28T18:39:55+01:00January 2nd, 2024|

Gartner is modernizing Peer Insights but lags G2 in evaluating AI This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers. Highlights include besting the 600,000 review mark and Gartner confirming that GPI is increasingly integrated with its core research and advisory business. Also, survey improvements [...]

Review sites get tough with generative AI – but it’s just the beginning (updated)

By |2023-08-07T15:34:12+01:00July 28th, 2023|

Review sites get tough with generative AI – but it’s just the beginning (Updated to add input from G2) Enterprise review sites are finally taking a firm stance against reviewers using generative AI in review submissions. It’s hardly a surprise, except it took them almost eight months. And, of course, the outright ban also raises further questions. The story so far – it wasn't long after ChatGPT launched [...]

Why M2M is making the perfect 5* peer review score more credible

By |2023-07-26T18:47:44+01:00July 4th, 2023|

Why M2M is making the perfect 5* peer review more credible As strategic advisors on enterprise peer reviews, we often encounter vendors who are frustrated that competitors have achieved yet another perfect review score – the full five stars on Gartner Peer Insights (GPI) and G2, or the perfect 10 on TrustRadius. “How can this review be real?” they question. “They can’t have THAT MANY happy customers, surely!” [...]

The pain of a three-star vendor-sourced review

By |2023-06-28T14:17:59+01:00June 28th, 2023|

The pain of a three-star vendor-sourced review They’re relatively rare but still come up often enough to make tech vendors wince: the dreaded three-star customer review. Vendors hate them, yet the principal review sites maintain that a smattering of 3* reviews is healthy. We’d agree, but these more critical views don’t need to come from vendor-sourced reviews. On Gartner Peer Insights (GPI), for example, reviews come from two [...]

Ready to Lead the Pack? Your Thought Leadership Handbook is Here

By |2023-06-03T09:51:50+01:00June 1st, 2023|

Ready to Lead the Pack? Your Thought Leadership Handbook is Here Have you ever found yourself musing over the term 'thought leader'? Browsing through business articles and industry talks, the phrase may have sparked your interest. You might even harbor dreams of becoming a thought leader or envisage your organization stepping into that coveted role. Yet, the path to this lofty perch might seem shrouded in mystery. Today, [...]

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews

By |2023-02-17T12:41:37+01:00February 17th, 2023|

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews It’s back to the future for Gartner with a return by Peer insights to focusing on reviews – and the end of a short but dramatic flirtation with a communities-led approach. Gartner has completed the split of Peer Insights, its customer review site, from Peer Communities, the rebranded version of its [...]

Omdia to relaunch its Universe methodology

By |2023-03-02T17:48:23+01:00February 9th, 2023|

Omdia to relaunch its Universe methodology DESTRIER EXCLUSIVE - Omdia is remodelling the use of TrustRadius voice of the customer data in its flagship series of Universe reports. Launched to fanfare in September 2020, the tie-in between analyst firm Omdia and TrustRadius boasted it would “gauge customer experience in a unique way”. However, Omdia encountered a lack of consistent review data across the spectrum of vendors covered in [...]

Five things tech CMOs need to know about peer reviews in 2023

By |2023-01-04T10:25:00+01:00January 4th, 2023|

Five things tech CMOs need to know about peer reviews in 2023 Could 2023 be the year vendors recognize the full potential of peer reviews? To get the year rolling, here are five things every enterprise tech CMO needs to know about peer reviews. 1. Even in the enterprise tech buyer space, peer reviews are here to stay. They are not going away. You don’t have to be [...]

TrustRadius zeroes on in ESG

By |2022-10-07T09:38:07+01:00October 6th, 2022|

TrustRadius zeroes on in ESG Until now, Environmental, Social, and Corporate Governance (ESG) has been largely overlooked by the peer review sites crowdsourcing reviews from enterprise buyers. It’s not one of the core evaluation questions for reviews. But ESG is not going away. As it gains momentum, the Tech Cares initiative from TrustRadius is a start in pushing ESG up the agenda for enterprise review sites. It’s also [...]

Self-serve buyers increasingly demand transparency

By |2022-06-14T17:28:46+01:00June 14th, 2022|

Self-serve buyers increasingly demand transparency Today’s enterprise technology buyers demand more transparency than ever. This is confirmed by buyers’ three favorite resources as listed in the 2022 B2B Buying Disconnect report from enterprise review site TrustRadius. The latest research – published today – highlights a shift in buyers' top five most-consulted resources during a vendor evaluation process. This is the first major change since the annually updated report [...]

Gartner adds communities to GPI

By |2022-04-14T12:47:50+01:00April 14th, 2022|

Gartner adds communities to GPI Gartner has given its Peer Insights homepage a new address and a fresh new look as it starts to integrate a peer reviews community, based on its mid-2021 acquisition of member knowledge community site Pulse Q&A. The official narrative: “Gartner acquired Pulse to create an enhanced community experience and empower business and technology leaders to make peer-led decisions, beyond technology purchasing. “Pulse brings [...]

Introducing the Enterprise Peer Reviews Insider podcast

By |2022-01-05T16:19:38+01:00January 5th, 2022|

New for 2022 - Destrier’s Enterprise Peer Reviews Insider podcast Destrier today introduces the Enterprise Peer Reviews Insider podcast series - another first as we continue to innovate in enabling technology vendors to perform at their best in this fast-growing area.  Consumer reviews sites like Yelp, Trip Advisor and Google have been established for a while, but on the B2B side, there’s been a slower start. That’s changing [...]

Vendors are weaponizing enterprise peer review data – against analysts

By |2021-10-21T18:09:26+01:00October 21st, 2021|

Vendors are weaponizing enterprise peer review data – against analysts Two years ago, Destrier’s Playbook highlighted how vendors were ‘weaponizing’ enterprise peer reviews – for example, to counter a low position in a Magic Quadrant or to highlight their strengths and exploit competitor weaknesses. Now a new use case is emerging – vendors using Gartner Peer Insights data to put pressure on Gartner’s analysts, especially in the always [...]

Be careful what you wish for when asking customers for reviews

By |2021-10-11T12:57:33+01:00October 11th, 2021|

Be careful what you wish for when asking customers for reviews Gartner Peer Insights is driving technology vendors to solicit reviews from enterprise customers - whether or not they want them. The Managed Workplace Services category is an excellent case study, underlining why vendors need to focus on seeding positive reviews. Following a torrid couple of years, customers are currently scoring DXC Technologies below the category average in [...]

Here’s why your first 100 enterprise peer reviews are so critical

By |2021-05-14T12:29:43+01:00May 14th, 2021|

Here's why your first 100 enterprise peer reviews are so critical There’s been a surge in the success of enterprise peer review sites like Gartner Peer Insights, G2 and TrustRadius. Gartner is close to 400,000 enterprise reviews, TrustRadius has 286,000 and G2 is well on its way to the two-millionth review overall, although not all are around enterprise products, services and solutions. But the success of these platforms [...]

Lagging in peer reviews? You might have an advantage after all

By |2021-10-21T17:26:55+01:00March 1st, 2021|

Lagging in peer reviews? You might have an advantage after all. Gartner Magic Quadrant season is in full swing. And many vendors are staring up at the mountains of competitors' review scores on Gartner Peer Insights (GPI), wondering, "how can we climb that high in such a short time?" With enterprise peer reviews now firmly established, vendors are fully aware of the challenge of generating reviews. But many [...]

Gartner tunes up Peer Insights methodology, claims growing vendor interest

By |2021-01-28T18:16:36+01:00January 28th, 2021|

Gartner tunes up Peer Insights methodology, claims growing vendor interest In a regular methodology update, Gartner Peer Insights chief Anatoli Olkhovets outlined growing vendor engagement and outlined the latest tweaks to its methodology. Changes are relatively minor but place more of an obligation on vendors to keep on sourcing new reviews – or persuade existing reviewers to update older input. In line with emerging industry standards, as noted [...]

Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional

By |2021-01-10T18:07:42+01:00January 10th, 2021|

Are you in the top right quadrant? We’re seeking a talented Mid-/Senior-level AR professional Do you have what it takes to "move the dot"? We’re looking for a mid-/senior-level Analyst Relations professional to join our award-winning team, to work with global players in the technology services arena. For the right person, the role can be either part- or full-time. For the last three years, industry analysts have voted [...]

This is what enterprise peer review success looks like

By |2021-01-02T17:26:09+01:00December 28th, 2020|

This is what enterprise peer review success looks like By Simon Jones at Destrier When we start implementing enterprise peer review programs for clients, we're often challenged by skeptical executives, who ask: Show me what success looks like. This is driven by a degree of doubt that the vendor "can ever catch up" with the leaders on an enterprise peer review site like G2 or Gartner Peer Insights, [...]

We’ve done it again! Destrier ranked as top global boutique AR agency by analysts

By |2021-01-01T17:59:08+01:00December 17th, 2020|

Destrier does it again! Reconfirmed as leading boutique analyst relations agency, worldwide - as voted by industry analysts Destrier also confirmed as highest-ranked Analyst Relations agency in Europe Third successive year of top ranking for Destrier By Simon Jones, Managing Partner at Destrier Industry analysts have ranked Destrier among the best AR agencies in the world in the annual IIAR awards. It’s a thrill that Destrier AR [...]

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