Gartner is modernizing Peer Insights but lags G2 in evaluating AI

By |2024-01-28T18:39:55+01:00January 2nd, 2024|

Gartner is modernizing Peer Insights but lags G2 in evaluating AI This week, Gartner ran its semi-annual update for tech vendors on the Peer Insights business, promising improvements to the dashboard experience and underlining its importance as a source of insights for buyers. Highlights include besting the 600,000 review mark and Gartner confirming that GPI is increasingly integrated with its core research and advisory business. Also, survey improvements [...]

Review sites get tough with generative AI – but it’s just the beginning (updated)

By |2023-08-07T15:34:12+01:00July 28th, 2023|

Review sites get tough with generative AI – but it’s just the beginning (Updated to add input from G2) Enterprise review sites are finally taking a firm stance against reviewers using generative AI in review submissions. It’s hardly a surprise, except it took them almost eight months. And, of course, the outright ban also raises further questions. The story so far – it wasn't long after ChatGPT launched [...]

Why M2M is making the perfect 5* peer review score more credible

By |2023-07-26T18:47:44+01:00July 4th, 2023|

Why M2M is making the perfect 5* peer review more credible As strategic advisors on enterprise peer reviews, we often encounter vendors who are frustrated that competitors have achieved yet another perfect review score – the full five stars on Gartner Peer Insights (GPI) and G2, or the perfect 10 on TrustRadius. “How can this review be real?” they question. “They can’t have THAT MANY happy customers, surely!” [...]

The pain of a three-star vendor-sourced review

By |2023-06-28T14:17:59+01:00June 28th, 2023|

The pain of a three-star vendor-sourced review They’re relatively rare but still come up often enough to make tech vendors wince: the dreaded three-star customer review. Vendors hate them, yet the principal review sites maintain that a smattering of 3* reviews is healthy. We’d agree, but these more critical views don’t need to come from vendor-sourced reviews. On Gartner Peer Insights (GPI), for example, reviews come from two [...]

Ready to Lead the Pack? Your Thought Leadership Handbook is Here

By |2023-06-03T09:51:50+01:00June 1st, 2023|

Ready to Lead the Pack? Your Thought Leadership Handbook is Here Have you ever found yourself musing over the term 'thought leader'? Browsing through business articles and industry talks, the phrase may have sparked your interest. You might even harbor dreams of becoming a thought leader or envisage your organization stepping into that coveted role. Yet, the path to this lofty perch might seem shrouded in mystery. Today, [...]

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews

By |2023-02-17T12:41:37+01:00February 17th, 2023|

Out with the new and in with the old: Gartner Peer Insights returns to focus on reviews It’s back to the future for Gartner with a return by Peer insights to focusing on reviews – and the end of a short but dramatic flirtation with a communities-led approach. Gartner has completed the split of Peer Insights, its customer review site, from Peer Communities, the rebranded version of its [...]

Omdia to relaunch its Universe methodology

By |2023-03-02T17:48:23+01:00February 9th, 2023|

Omdia to relaunch its Universe methodology DESTRIER EXCLUSIVE - Omdia is remodelling the use of TrustRadius voice of the customer data in its flagship series of Universe reports. Launched to fanfare in September 2020, the tie-in between analyst firm Omdia and TrustRadius boasted it would “gauge customer experience in a unique way”. However, Omdia encountered a lack of consistent review data across the spectrum of vendors covered in [...]

Five things tech CMOs need to know about peer reviews in 2023

By |2023-01-04T10:25:00+01:00January 4th, 2023|

Five things tech CMOs need to know about peer reviews in 2023 Could 2023 be the year vendors recognize the full potential of peer reviews? To get the year rolling, here are five things every enterprise tech CMO needs to know about peer reviews. 1. Even in the enterprise tech buyer space, peer reviews are here to stay. They are not going away. You don’t have to be [...]

The price of losing your reputation? Ask United Airlines

By |2020-10-28T23:26:39+01:00April 10th, 2017|

In the end, the price for United Airlines of losing its reputation came down to the cost of four seats on a flight from Chicago to Louisville, KY – a round trip that usually costs less than $400 in coach. As you’ve probably already seen, as it’s all over the news and social media, the airline “solved” an overbooking problem by forcibly dragging a passenger out of their seat. [...]

The growing privacy problem and why it is a threat to your digital identity

By |2020-10-28T22:54:30+01:00February 13th, 2017|

“On the internet, nobody knows you’re a dog”. This famous saying was coined in 1993 by cartoonist Peter Steiner, and published by The New Yorker. Over the years, this has come to refer to the fact that, thanks to the anonymity of the internet, both people and things are not necessarily who or what they claim to be. Fast forward 24 years and the issue of digital identity is [...]

Was this just too Uber arrogant?

By |2020-10-28T22:49:10+01:00December 22nd, 2016|

Ride-sharing firm Uber is edgy and disruptive, I get that. It’s part of the way that Uber positions itself to the market – it’s a hip service, not something stuffy and tired like a regular taxi. In fact, Uber goes to great lengths to underline that it’s not a taxi service.

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